Branding

Prism Design System

Crafted a comprehensive brand identity and scalable design system from the ground up.

Year

2023

Client

Prism Analytics

Role

Brand strategy, visual identity, design system architecture

Figma

React

Storybook

Design Tokens

Brand Strategy

The Challenge

Prism Analytics, a data visualization startup, lacked a cohesive brand identity and their product UI was inconsistent across teams.

Conducted brand workshops, developed a unique visual language inspired by light and data, and built a component library with documentation.

A modern, distinctive brand identity with a comprehensive design system including 100+ components, design tokens, and detailed usage guidelines.

Design system adopted across 3 product teams

70% faster design-to-development workflow

Improved brand recognition by 4x

Featured in Awwwards Site of the Day

Let's discuss how we can help you achieve your goals.