Tessera Food & Wine

A restaurant in Split usually wins or loses a guest on a phone: in search, on the map and on Instagram, in the few minutes before deciding where to eat.

Tessera needed one partner to keep all of those channels aligned and to show, every month, what was done and what it brought.

The engagement started with a marketing plan: goals, channels, tone and a calendar. Posts came after that.

Everything is measured in one place. Search Console for search, Google Business Profile for maps and calls, Meta for social. The report joins them into one picture.